About the Program
The Digital Marketing program is designed to equip learners with the skills needed to excel in today’s digital-first business world. From building websites and mastering SEO to running effective Google Ads, Facebook campaigns, and affiliate marketing strategies, this course provides both foundational knowledge and advanced techniques with real-time projects.
What You’ll Learn
- Fundamentals of Digital Marketing
- Website creation & WordPress customization
- SEO – On-page, Off-page, and Advanced techniques
- Keyword research & competitive analysis
- Google Analytics & Google Search Console
- Google Ads, YouTube, and Facebook advertising
- Email marketing & WhatsApp Business API
- Affiliate marketing strategies
- LinkedIn & social media marketing
- Hands-on experience with real-time campaigns
Why Choose This Course?
- Mentor-guided sessions with practical digital campaigns
- Hands-on exposure to live projects & case studies
- Industry-relevant training with advanced tools
- Placement assistance and career mentorship
- YVU–SkillDzire recognized certification
Who Can Join?
Ideal for graduates, business owners, marketing professionals, freelancers, and individuals aspiring to build a career in Digital Marketing, SEO, or Online Advertising.
Course Curriculum
1. Introduction to Digital Marketing
- Overview of Digital Marketing
- Importance and Benefits
2. Website Creation & WordPress
- Basics of Website Creation
- Introduction to WordPress
- Designing and Customizing Themes
3. SEO Fundamentals
- What is SEO?
- On-Page SEO Techniques
- Off-Page SEO Techniques
4. Keyword Research & Competitive Analysis
- Techniques and Tools for Keyword Research
- Competitor Analysis for SEO and Marketing
5. Google Tools
- Google Analytics
- Google Search Console
- Google My Business Optimization
6. Paid Advertising
- Google Ads Campaigns
- YouTube Advertising
- Facebook Ads & Engagement Campaigns
7. Advanced Digital Marketing
- Email Marketing Strategies
- WhatsApp Business API & Marketing
- LinkedIn Marketing
- Affiliate Marketing
8. Real-Time Tasks
- Google Search & Display Ads
- Facebook Lead Ads & Campaign Optimization
- WordPress Website Building
- Advanced SEO with Schema.org
- WhatsApp & Social Media Marketing Strategies
Earn Your Certificate
On completion, you’ll receive an industry-recognized certificate from YVU – SkillDzire.
Real-Time Digital Marketing Tasks & Projects
Google Ads Campaign
Hands-on project to create and optimize Google Search and Display Ads campaigns for real-world scenarios.
SEO Optimization
Practical tasks on conducting keyword research, implementing On-Page SEO, and building backlinks through Off-Page SEO techniques.
Social Media Marketing
Real-time practice in running Facebook and Instagram ad campaigns, managing leads, and tracking engagement performance.
Career Outcomes
Digital Marketing Executive
Salary Range: ₹3–6 LPA
SEO / SEM Specialist
Salary Range: ₹4–8 LPA
Social Media Marketing Manager
Salary Range: ₹5–10 LPA
What Our Students Say
“The Digital Marketing program gave me practical exposure to SEO and Google Ads. I was able to work on live campaigns and soon secured a role as a Digital Marketing Executive.”
– Aditi, Wipro
“The hands-on training in Facebook Ads, keyword research, and analytics was very impactful. I now work as an SEO Specialist and feel confident managing online campaigns.”